Over the past five years, I have achieved significant growth and engagement for a nursing association, enhancing membership numbers and digital presence substantially.

My accomplishments include doubling digital engagement annually, increasing non-member leads by 250% each year, growing a LinkedIn account to over 93,000 followers, and reducing technology expenses while increasing flexibility for future developments.

In 2022, I observed that many nurse advocates in leadership positions faced common challenges:
 

• Implementing new technology to enhance efficiency.

• Developing compelling value propositions that engage nurse advocates.

• Crafting innovative, on-brand messages to boost engagement and retention.

• Creating revenue-generating programs that provide value and influence.

So I set out to build the next generation of nursing associations.