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Building the next generation of nursing associations
Grow your value and influence in an increasingly digital age by implementing strategies for marketing channel growth, operating systems, mission-aligned campaigns, and non-dues revenue models.
I've spent the past nearly four years helping grow a nursing association past 11,000 members.
Since, we've doubled digital engagement year over year, increased non-member leads by 2.5x annually, grown a LinkedIn account from 0 to 90,000+ followers, and reduced technology expenses by $20,000 in the first year.
In 2022, I realized many nurse advocates in leadership positions struggled with the same problems:
Implementing new technology to do more with less.
Developing value pipelines that support nurse advocates.
Creating innovative on-brand messages to increase engagement and retention.
Building revenue-generating programs that create value and influence.
So I set out to build the next generation of nursing associations.
3 WAYS I CAN HELP YOU
The National Nursing Association Audit 2023
What are national associations doing and what can you learn from their marketing activities?
View exclusive research offering clarity on national nursing association's use of technology, operating systems, and marketing channels to drive nurse advocate engagement and policy change.
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